Motrin has released a really good example of a bad viral campaign, everyone speak of this company but not in the right way….they even had to apologize for this ad after all the rageous comments of thousands of internet moms who are now boycotting the brand…
The art direction is good but their message is totally wrong and even if it has a good art, if the message don’t work then the ad sucks.
They should have thinked twice before attacking mom’s in something like this with such an agressive message….i really wonder how they even release this kind of thing on the net, viral marketing is nice yes but when people don’t hate your brand! duh! don’t they check with other people? specially people who know about the subject….like moms?
well here’s the ad..
updated: the video was taken off i don’t know why, but i updated the link