Its the name of the campaign by Saatchi and Saatchi Argentina for a beer named Norte.
There are three different ads: ‘my friend the doctor’, ‘my friend the computer expert’ and ‘my friend the millionaire’ they even have a website!
make your pick :)
(i couldn’t find the subtitled version of this one but its as good as the other two)
Agency: Del Campo Nazca Saatchi & Saatchi
General Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Javier Campopiano
Creative Team: Juan Pedro Porcaro /Santiago Galibert/Juampi Lufrano.
Production Company: Primo Buenos Aires
Director: Felipe & Pancho
Executive Producers: Maxi Vazquez & Facu Perez
Agency Production Director: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Production Assistant: Pato Martinez
DP: Leandro Filloy
Transfer: High Defenition – Che Digital Lab
Color Correction: Davinci Resolve 4K – Jorge Ruso.
Post production: Che Revolution Post- HD