How can you know if the place where you live is safe enough?

That is the question Mariano Pasik had when he started this experiment.
He came up with a very original test: put a hidden camera and leave a bike somewhere in the street and see how long it take the bike to dissapear. If the bike is still there after one hour then that place is good if not, its too dangerous to be there.

Maybe you wonder why he do this, its really simple…he want to be able to park his bike, buy his bread and get his bike again to go home…may look simple but Buenos Aires is far from a safe city at the moment and people just miss those things…anyway enjoy the video :)

This campaign was made by the agency: Liebre Amotinada (in Argentina) and it worked so well that Spain and Germany have done the test also :)

You can visit this website for more

Its good to have friends

Its the name of the campaign by Saatchi and Saatchi Argentina for a beer named Norte.

There are three different ads: ‘my friend the doctor’, ‘my friend the computer expert’ and ‘my friend the millionaire’ they even have a website!
make your pick :)

(i couldn’t find the subtitled version of this one but its as good as the other two)

Agency: Del Campo Nazca Saatchi & Saatchi
General Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Javier Campopiano
Creative Team: Juan Pedro Porcaro /Santiago Galibert/Juampi Lufrano.
Production Company: Primo Buenos Aires
Director: Felipe & Pancho
Executive Producers: Maxi Vazquez & Facu Perez
Agency Production Director: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Production Assistant: Pato Martinez
DP: Leandro Filloy
Transfer: High Defenition – Che Digital Lab
Color Correction: Davinci Resolve 4K – Jorge Ruso.
Post production: Che Revolution Post- HD
Music: Supercharango