Nabil Elderkin is a photographer director and he has a pretty good portfolio.
One of his most recent works includes the lattest video of Kanye West for the song Welcome to heartbreak.
When i first saw this video i was struck by how similar it looks like Chairlift video i presented a few days ago. I don’t know if it is a coincidence or if they copied each other (maybe they got a great deal on the same plugins and programs?) but i have to say this kind of thing in the videos is starting to look old to me…like some kind of old/new idea or like we say in french “fausse bonne idée”…when its done too much in too little time it can quickly become “cliché” and “ringard”. Im afraid this kind of things in videos like these do these kind of things. I have never been a fan of this pixelisation effect, you wonder either if your video is bad quality or not…and it kills your eyes…Anyway this is probably not the first time nor the last time we’ll see this kind of thing in videos…after watching both videos i have to say my favorite one was the Kanye West video we can see there is more work than the Chairlift video…and the song is better …Kanye west has done better than this and i already posted some of his work (even with artists like murakami)…i hope we get something new from him (a bit more original?) soon enough.
credits for this video include:
Editor: Ryan Bartley
Post: Ghost Town Media
Producer: Kathleen Heffernan
Label: Island Def Jam
Production Co: Partizan