This campaign from General Motors has been around the web for a little while. Its a clever example of storytelling.
A good way to tell people things are not ok and yet try to find something good to say (someone said greenwashing?).
The problem is…they might be borrowing certain things like the name of their campaign “re:invention” to a small company in chicago (seems like they have the trademark for that also) and they are complaining in certain websites (i bet this campaign must not help find the name of the company on google).
Just to play a little…Wich images do you remember after watching it for the first time? ;)
did you see the storm? and the handicaped runner? is it me or these images are a bit cliché?