2009 Amsterdam wanted to recruit the best creatives in the top agencies, and thought.
“what is the thing these creatives could all possibly want?” A free version of the CS4?.
At that time Adobe CS4 was not yet on the market. So they created “Abode CS4” with the same packaging and the same everything as “Adobe CS4” but not the real program, instead they added a fake program they created.
This campaing worked so well for them, they received lots of answers and they found the right person for the job and they infiltrated the best agencies in Amsterdam.
2009 Amstedam won just two bronze lions awards at Cannes.
You can check out their website for more info on this campaign :)
via: ads of the world