How to draw a font with a car!

The guys from PLEASELETMEDESIGN (a graphic design studio in Belgium) had a crazy idea to promote one of the new Toyota cars, the “iQ”. They used a car to draw a full font family!
They studied the different ways the car could do to draw the font, put a camera in the ceiling of an hangar and tracked the car to see how it moves.
Then on the computer they used all that to create the font family.

Here’s the making of

and here’s the result :)