Juan Cabral (from the agency Fallon London) is the brain behind the new campaign by Sony.
For those who don’t know he’s the same guy behind the gorilla drummer ad from Cadbury or the Sony bouncing balls ad in San Francisco.
This new campaign is called “Soundville”. The idea is simple, take a small town in the middle of nowhere, where nothing ever happens, put speakers everywhere and music/sounds all the time during days and days.
Artists like Bob Dylan, Toumani Diabate, Roberto Goyeneche, Murcof, Federico Cabral, Guillemots and more…would create the soundtrack.
The rest is in the video :)