Most kids learn how to brush their teeth after eating when they are little and some of them forget afterwards.
And we all know they love candy, ice cream and other things that are not great for their mouth.
So Colgate decided to give free samples of ice cream and other candies at different annual events like the “Oral Health month”. Once they were done eating, kids would reveal a secret message once they are done eating their candies.
In my oppinion it’s a brilliant idea :)
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo
via: ads of the world