New Coca Cola grip bottle

This new ad for Coca Cola is pretty original compared to what i see everyday in the bus stop.
The poster is made out of velcro and as we are in winter right now, people wear a lot of clothes that can get stuck in the poster. I haven’t seen it outside yet and i wonder if it gets dirty very quickly… but i like the idea

Credits:
Agency: Marcel, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Sergio Alonso, Souen Le Van
Art Director: Souen Le Van, Sergio Alonso

Via: ad goodness

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