Some of you may have seen it already, Peugeot has changed their logotype again.
It was the agency BETC Design that did the job.
The lion is now chromed and has new shiny clean curves! It’s not completely different from his old brother, but it has lost it’s tongue!
As you can see type has changed also. I think it’s a bit more elegant and discreet than before. Kerning is better too.
Maybe it’s just me but i have seen a lot of chromed logos lately, and i’m not sure if Peugeot is a bit of a fashion victim for chroming their logo too but i believe it can make sense in some way, a chomed effect on a car company logo, it doesn’t look that bad compared to a bunch of other chromed logos.
As for the animal i can’t help to wonder what animal do i see because when i compare the very old logos and the few last ones, i can’t really see a lion in there, it’s more like a big four legged animal, that misses a bit something to be a lion.
A couple of new videos were also released with their new identity this month:
This one to show the evolution of their identity and show new logo:
and this one to show the evolution of their products:
i have seen the this one on TV in France. …and yes it starts with a coffee mill because they did that before doing cars! you can still get some today here
i have both pepper and salt mills in my kitchen, they are pretty good!
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- new peugeot logo by BETC design (designboom.com)