Some of you may have seen it already, Peugeot has changed their logotype again.
It was the agency BETC Design that did the job.
The lion is now chromed and has new shiny clean curves! It’s not completely different from his old brother, but it has lost it’s tongue!
As you can see type has changed also. I think it’s a bit more elegant and discreet than before. Kerning is better too.
Maybe it’s just me but i have seen a lot of chromed logos lately, and i’m not sure if Peugeot is a bit of a fashion victim for chroming their logo too but i believe it can make sense in some way, a chomed effect on a car company logo, it doesn’t look that bad compared to a bunch of other chromed logos.
As for the animal i can’t help to wonder what animal do i see because when i compare the very old logos and the few last ones, i can’t really see a lion in there, it’s more like a big four legged animal, that misses a bit something to be a lion.
A couple of new videos were also released with their new identity this month:
This one to show the evolution of their identity and show new logo:
Continue reading “Peugeot’s new logo”
4 students from the french animation school ESMA in Montpelier, made this really great little short film.
I really like graphics and the way it ends, too bad some jokes are better in french than english (it has subtitles). But still it’s pretty well done :)
Continue reading “Get out – Short film”
Takuya Hosogane a motion designer from Japan, made this really beautiful and well rhythmed video named “Vanishing point”. He did it using after effects and cinema 4D.
The music chosen was cubesato
Continue reading “Vanishing Point”
Today, nearly all graphic designers work on computers, typography is digital, most students in graphic design schools never used or never crafted a real type with their hands.
Maybe that’s probably the difference today, between a good graphic design school and a bad one, in the bad one they will probably use only a computer and never work with their hands, wich i think it’s really wrong. I was lucky enough to be at a good school and learn how to hand craft type.
I know it’s a pain to hand craft a letter and you can cut yourself very badly and even end up in the hospital if you’re not careful but it’s just great to work with these once you’ve got them.
You will probably say to me “What’s the point on crafting a letter when you can type it in your computer in one second…” It just won’t be the same, i don’t know how to explain it but computers will not give the same results, and they will look the same as other people’s work. It’s not like computers are useless, they are quite useful actually… but so little designers still do things the old fashioned way that their work just look different…
So when i saw the trailer for the “Typeface” film i felt like i really want to watch it. The premiere is January 29, 2010.
The film was done at the Hamilton Wood Type Museum, where there is still old fashioned type craftmen.
Continue reading “Typeface trailer”