You are here
Puma’s Clever Little Bag Art & Design Graphic Design Packaging 

Puma’s Clever Little Bag

After 21 months of work Puma and Fuseproject just relased their new ecologic packaging for their shoes.
It’s called ‘Clever Little Bag’. It is basically a bag, and a cardboard structure inside.
The cardboard has been reduced by 65% maintaining the structure of a box.
There is no laminated printing and no tissue paper, weight less, cost less to produce and you still get a bag to carry your shoes around.
This will probably save the brand millions of dollars and allowing them to go green and make a better brand image.
Not to mention the fact that people carrying the bags will indirectly advertise the brand for them by using them in every day life.
So it’s a pretty clever move in my opinion.

Here’s the video presenting the new packaging and some images

Via: Fuseproject

Related posts

Leave a Comment

Time limit is exhausted. Please reload CAPTCHA.

This site is using OpenAvatar based on