After 21 months of work Puma and Fuseproject just relased their new ecologic packaging for their shoes.
It’s called ‘Clever Little Bag’. It is basically a bag, and a cardboard structure inside.
The cardboard has been reduced by 65% maintaining the structure of a box.
There is no laminated printing and no tissue paper, weight less, cost less to produce and you still get a bag to carry your shoes around.
This will probably save the brand millions of dollars and allowing them to go green and make a better brand image.
Not to mention the fact that people carrying the bags will indirectly advertise the brand for them by using them in every day life.
So it’s a pretty clever move in my opinion.
Here’s the video presenting the new packaging and some images
Related articles by Zemanta
- fuseproject/Puma’s “Clever Little Bag” (core77.com)
- ‘Clever Little Bag’ sends shoebox packing (cnn.com)
- Puma saying goodbye to shoe boxes (msnbc.msn.com)
- Puma leaps into sus-trainer-ble packaging (businessgreen.com)