Puma’s Clever Little Bag

After 21 months of work Puma and Fuseproject just relased their new ecologic packaging for their shoes.
It’s called ‘Clever Little Bag’. It is basically a bag, and a cardboard structure inside.
The cardboard has been reduced by 65% maintaining the structure of a box.
There is no laminated printing and no tissue paper, weight less, cost less to produce and you still get a bag to carry your shoes around.
This will probably save the brand millions of dollars and allowing them to go green and make a better brand image.
Not to mention the fact that people carrying the bags will indirectly advertise the brand for them by using them in every day life.
So it’s a pretty clever move in my opinion. Continue reading “Puma’s Clever Little Bag”

Meet Meline


Few days ago, Sebastien Laban and Virginie Goyons finally released their long awaited short film named “Meet Meline”.
They started working on it during their free time the nights and the weekend back in 2007 and many people followed the production news little by little in this forum.
When i first saw the film, it reminded me of things like Final Fantasy animations, or some Ghibli films.
For an independent short film with no budget i think the result is just bluffing! It is as good as big production animations in my oppinion! The way the little girl and the camera move, the lights and backgrounds are just awesome! Continue reading “Meet Meline”