Write the future – Nike

The soccer world cup hasn’t started yet and brands are starting to roll out their new advertising campaigns for the world cup.
Today we have Nike with their new campaign called “Write the future”.
The campaign shows several famous payers from many different countries and focus on how things would turn out if each of them and their country win the world cup, or loose. Some of the players they show are: Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva.

I guess what i like the most in this ad, is the way all the different stories are told and the way it’s been shooted, you really get a lot of action, each thing last so little time and yet you can see so many different things in there it’s wow! i wonder if this will this be the viral of the year? i don’t know, but it already has more than 3.9 millions views in just a few days! Crazy! :)

So here’s one of the teasers

and here’s the full ad!


Agency: Wieden + Kennedy, Amsterdam
Client: Nike
Creative Director: Mark Bernath
Creative Director: Eric Quennoy
Copywriter: Stuart Harkness
Art Director: Stuart Harkness
Copywriter: Freddie Powell
Art Director: Freddie Powell
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London

via: Arturo Goga and Creativity Online

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