Starbucks is turning 40 in march and to celebrate this occasion, the brand decided to change their very well known logo.
Some people already hate the new logo and other people love it. I believe the siren is a bit better drawn and look more friendly but i regret pretty much the absence of typography. Sounds to me like they are taking for granted that their brand is known by all in all countries. Which outside some countries it is not the case.
Mc Donnalds logo for example is known pretty much everywhere because they are pretty much everywhere, but Starbucks i know many places where people still don’t know the brand and if they see just the siren well they may not even know the name of the brand. i know this may seem dumb but i think that it’s important that they put their name somewhere.
You can see below the different logos of the brand and the official video of the presentation.
Few months ago Gap also tried to change their logo, and people hated it so much that they had to go back to their old logo, we’ll see what happens with this one :)