Nike – Be Free


Nike has just released a new campaign called “Be Free” to advertise the brand new spring/summer collection 2011.
Directed by Denis Darzacq and Barnaby Roper.
The pictures show different people falling in different ways. I love the colors and the way these pictures were made!
The campaign was made by the agency Ceft and company in New York (they also have a nice blog!).

Few years ago i had the chance to meet Denis Darzaq in person at one of his conferences in Paris.
I was amazed by his work back then and i was really happy to meet him and ask him few questions about how the pictures were made. He then told me, that non of his pictures were photoshopped and that all of these falls are real. The key is that models in the pictures are highly trained to do these kind of things.

Anyway enjoy the pictures and the video below! :)


Via : Fubiz

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