Melissa + Post-it – Power of love

 

Today we have a beautiful stop motion post-it art that comes from Sao Paulo, Brazil.
It was made by the shoe brand Melissa, to advertise their new spring/summer 2012 collection called “The power of love”.
The brand has a place called “Gallery Melissa” where they did this amazing work on their 5 facades.
The whole thing took 5 months of work, 25 animators, over 350.000 post-its that were used to do the animation and recycled.
The people who were invited to leave a message in the walls and at the end they got over 30.000 messages.
I really think this is a great way to involve people with this brand.

So here’s the video, enjoy :) Continue reading “Melissa + Post-it – Power of love”