Posts tagged cars
Some of you may have seen it already, Peugeot has changed their logotype again.
It was the agency BETC Design that did the job.
The lion is now chromed and has new shiny clean curves! It’s not completely different from his old brother, but it has lost it’s tongue!
As you can see type has changed also. I think it’s a bit more elegant and discreet than before. Kerning is better too.
Maybe it’s just me but i have seen a lot of chromed logos lately, and i’m not sure if Peugeot is a bit of a fashion victim for chroming their logo too but i believe it can make sense in some way, a chomed effect on a car company logo, it doesn’t look that bad compared to a bunch of other chromed logos.
As for the animal i can’t help to wonder what animal do i see because when i compare the very old logos and the few last ones, i can’t really see a lion in there, it’s more like a big four legged animal, that misses a bit something to be a lion.
A couple of new videos were also released with their new identity this month:
This one to show the evolution of their identity and show new logo:
I really like this ad, it’s easy to understand and so clean :)
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Published: March 2009
As several important companies who want to clean their image.
Volkswagen don’t want you to drive your car while you are drunk.
This is the message for their new chinese campaign. It’s a good message and we never hear it enough i’d say…
DMG beijing, did a very good photoshop job and the message is simple to understand.
Image reads “Just one for the road” and “please drink responsibly”