Starbucks is turning 40 in march and to celebrate this occasion, the brand decided to change their very well known logo.
Some people already hate the new logo and other people love it. I believe the siren is a bit better drawn and look more friendly but i regret pretty much the absence of typography. Sounds to me like they are taking for granted that their brand is known by all in all countries. Which outside some countries it is not the case.
Mc Donnalds logo for example is known pretty much everywhere because they are pretty much everywhere, but Starbucks i know many places where people still don’t know the brand and if they see just the siren well they may not even know the name of the brand. i know this may seem dumb but i think that it’s important that they put their name somewhere.
The Pomegranate NS08 Phone was announced a few days ago…its a pretty cool phone that do things that most phones do like video, mail, gps navigation, browser, phone, mp3 player, and that’s not all! they also added the possibility to have a projector for your presentations, and it makes coffee!! yes! that’s right! its the first phone that will do your coffee…and it also comes with global translator a shaver and an harmonica!
I bet you start smelling the scam right? There is a little video here to show the phone a bit more
ok this phone don’t exist but guess who’s behind this viral marketing (pretty well done in my oppinion)
Don’t have a clue? click on the ‘release date’ button on their page.
This campaign advertise the Province of Nova Scotia, it was produced by Nova Scotia Come to life as a place-branding initiative. This campaign works very well, they just announced that they had over 560,000 visits from 193 countries!
Thanks Jack helping me correct the info on this one ;)