Posts tagged ikea
Did you ever wonder what would happen if one hundred cats were set loose in a big shop like Ikea for one night?
I’m guessing the answer is no for most of you, but someone actually did wonder about this and Ikea liked the idea, so they did it…
They brought one hundred of the most cute cats they could find and they filmed them for a night, just to see what they would do in the shop.
The result is by far one of the cutest ads of the year, and if you love cats, i’m pretty sure you will love this :) (more…)
I love good virals and today i came across the new ikea viral on Facebook.
They only created one profile on Facebook for the manager of their new store in Malmö and they used regular Facebook tools to do the rest.
So how did it work? people would friend to the ikea manager on Facebook and wait for him to post a picture on his wall (this lasted something like two weeks), when that happens people would choose an object and tag themselves. The first one to get tagged to the object, won the object and people went crazy waiting for him to post pictures.
Note they didn’t have to develop any particular Facebook tools, and the campaign cost was nothing compared to a regular advertising campaign (tv, print, etc)
Now i am not very sure Facebook likes this because i think there are some Facebook rules against these kind of behavior….but who cares, these people were happy with their new ikea stuff.
Calle 13 (an spanish tv channel with series and movies) asked Pablo de la Peña to make their new campaign.
Pablo, he’s an spanish art director who works with Shackleton at the moment. He also won 5 Cannes awards.
What he did is just funny :)
If you don’t understand the joke you should take a look at ikea‘s catalog :)