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Posts tagged Logo
Starbucks new logo
01 year ago
Starbucks is turning 40 in march and to celebrate this occasion, the brand decided to change their very well known logo.
Some people already hate the new logo and other people love it. I believe the siren is a bit better drawn and look more friendly but i regret pretty much the absence of typography. Sounds to me like they are taking for granted that their brand is known by all in all countries. Which outside some countries it is not the case.
Mc Donnalds logo for example is known pretty much everywhere because they are pretty much everywhere, but Starbucks i know many places where people still don’t know the brand and if they see just the siren well they may not even know the name of the brand. i know this may seem dumb but i think that it’s important that they put their name somewhere.
You can see below the different logos of the brand and the official video of the presentation. (more…)
Rio 2016 olympic games logo
01 year ago
The new logo for the Olympic games of Rio in 2016 has been released few days ago.
There were 139 propositions for this logo but the chosen one was made by the studio Tatil in Brazil.
Some people think they got inspired by the telluride foundation logo or the matisse painting “the dance” you can read more on that here, but i really like the shape and i think it works well with the olympic games theme… oh yes! and i love the type they chose :)
You can see here below the official video for the presentation of the logo (more…)
Logorama – 2010 Oscar winner
01 year ago
By now you probably heard the news about the Oscars, and you may have heard about this short film made by H5 that won the Oscar for the best short film.
The concept was simple, reunite logos, and make a nice story with them.
It took 2500 logos, and 6 years of work to do this amazing piece of art. (more…)
Peugeot’s new logo
02 years ago
Some of you may have seen it already, Peugeot has changed their logotype again.
It was the agency BETC Design that did the job.
The lion is now chromed and has new shiny clean curves! It’s not completely different from his old brother, but it has lost it’s tongue!
As you can see type has changed also. I think it’s a bit more elegant and discreet than before. Kerning is better too.
Maybe it’s just me but i have seen a lot of chromed logos lately, and i’m not sure if Peugeot is a bit of a fashion victim for chroming their logo too but i believe it can make sense in some way, a chomed effect on a car company logo, it doesn’t look that bad compared to a bunch of other chromed logos.
As for the animal i can’t help to wonder what animal do i see because when i compare the very old logos and the few last ones, i can’t really see a lion in there, it’s more like a big four legged animal, that misses a bit something to be a lion.
A couple of new videos were also released with their new identity this month:
This one to show the evolution of their identity and show new logo:
(more…)