Posts tagged new medias

Virtual Gravity

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3 years ago
by kiedis in , , ,

gravity0
Silke Hilsing made an amazing project called Virtual Gravity.
His system weight words litterally by their popularity.
I really like the way you can copy the words and transfer them to another place…
Silke explains “Virtual gravity is an interface between digital and analog world. With the aid of analog carriers, virtual terms can be taken up and transported from a loading screen to an analog scale. The importance and popularity of these terms, outputted as a virtual weight, can be weighed physically and be compared. Therefore impalpable, digital data get an actual physical existence and become a sensually tangible experience.”
If you want to know how it works it’s also explained in the video
(more…)

Augmented Reality meets Advertising

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4 years ago
by kiedis in , , , , ,

I think i never spoke about augmented reality on this blog.
Its not something new, but more and more people talk about it these days…
How does it work, imagine you are in some place anywhere…now imagine you can combine virtual things to the real world in real time.

If you are online, have a webcam and a printer then you are ready to do some basic augmented reality. You just need to print something like this and then go to some website like this one and show your webcam the printed paper. Yes today it’s that easy and everyone with those things can do it.

Advertisers always try to find new ways to target people, and they are aware of AR so they now use them to make ads, how?

take a look at this :)


Find more videos like this on AdGabber

this one is very simple but you can do more complex things

via: adgabber

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