I am the rules – Foot Locker + Nike

The other day i was watching tv when i saw this ad by Foot Locker and Nike.
I have to say that in France we have a lot of bad advertisings these days on tv and this one for some reason catched my eye.
The agency Wieden + Kennedy London made this ad for the Nike Air Max 90 wich is only available at Foot Locker.
The ad shows atypical profiles of different sport players and celebrates the fact of being different, acting different, and not being like the rest.
The art direction is really good. Images on the ad are strong, clean and visually stunning and the music goes really well with it.

Continue reading “I am the rules – Foot Locker + Nike”

Write the future – Nike

The soccer world cup hasn’t started yet and brands are starting to roll out their new advertising campaigns for the world cup.
Today we have Nike with their new campaign called “Write the future”.
The campaign shows several famous payers from many different countries and focus on how things would turn out if each of them and their country win the world cup, or loose. Some of the players they show are: Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva.

I guess what i like the most in this ad, is the way all the different stories are told and the way it’s been shooted, you really get a lot of action, each thing last so little time and yet you can see so many different things in there it’s wow! i wonder if this will this be the viral of the year? i don’t know, but it already has more than 3.9 millions views in just a few days! Crazy! :) Continue reading “Write the future – Nike”

Body + Type

There is this new viral video going on the net.
The person in the video write on her body with a felt pen and she make some neat type!
It is actually a viral ad to promote graffiti on designated spaces (so they stop being chased by the police)
It took her 8 hours of writing, 5 permanent markers, 3 baths and 2 showers to clean off :)

When i see that video i can’t help to think of another ad made by nike in spain some time ago

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