I love good virals and today i came across the new ikea viral on Facebook.
They only created one profile on Facebook for the manager of their new store in Malmö and they used regular Facebook tools to do the rest.
So how did it work? people would friend to the ikea manager on Facebook and wait for him to post a picture on his wall (this lasted something like two weeks), when that happens people would choose an object and tag themselves. The first one to get tagged to the object, won the object and people went crazy waiting for him to post pictures.
Note they didn’t have to develop any particular Facebook tools, and the campaign cost was nothing compared to a regular advertising campaign (tv, print, etc)
Now i am not very sure Facebook likes this because i think there are some Facebook rules against these kind of behavior….but who cares, these people were happy with their new ikea stuff.