Starbucks is turning 40 in march and to celebrate this occasion, the brand decided to change their very well known logo.
Some people already hate the new logo and other people love it. I believe the siren is a bit better drawn and look more friendly but i regret pretty much the absence of typography. Sounds to me like they are taking for granted that their brand is known by all in all countries. Which outside some countries it is not the case.
Mc Donnalds logo for example is known pretty much everywhere because they are pretty much everywhere, but Starbucks i know many places where people still don’t know the brand and if they see just the siren well they may not even know the name of the brand. i know this may seem dumb but i think that it’s important that they put their name somewhere.
The new logo for the Olympic games of Rio in 2016 has been released few days ago.
There were 139 propositions for this logo but the chosen one was made by the studio Tatil in Brazil.
Some people think they got inspired by the telluride foundation logo or the matisse painting “the dance” you can read more on that here, but i really like the shape and i think it works well with the olympic games theme… oh yes! and i love the type they chose :)
Eleanor Stewart created this great stop motion music video for the Classical music work ‘Hoedown’ from the Rodeo Suite by Aaron Copland, she got inspired by all those cowboy stories and films. This was her final work for her degrée in Visual Communication at the Glasgow Schoool of Art.